Audiblue - system for Proximity Marketing

A software, Bluetooth technology and the trailer of the film Melissa P.

So begins the story of Audiblue ...

. The 'November 11, 2005, during the screening of the film "Melissa P." Planet of the Multicinema Guidonia Audiblue makes himself known to the general public thanks to the first event ever seen in Italy Proximity Marketing.

It 'was distributed via Bluetooth the trailer of the film program to all phones inside the cinema.

The initiative was publicized through posters placed two inside the room, and the guidance published on leaflets indicating the shows. The length of the trailer was 16 seconds and the file had a size of 230 kilobytes.

With the use of Bluetooth, Audiblue opens the door to a new way of marketing.